It’s very easy to come up with the best strategy to come up with a business idea that can work and last longer, it’s all dependent on your determination to make it work and grow bigger... Towards the end of this video/post I’ll explain in detail how you market your business so that it grows bigger and become known by potential customers, so make sure you stay until the end of this to note down all important strategies.
So here’s the strategy guys, simple and straightforward, identify people’s daily challenges/problems. It’s as easy as that. When you come up with a business strategy, make sure you’ve identified a certain problem that you’re solving. People are willing to pay money to solve their daily problems, regardless of how much or how big the problem is, as long as the solution to their problems is guaranteed, they will spend whatever money you charge to solve their problems.
At all times, when start a business, ask yourself this question... Which problem are you solving and how many people are having a similar problem? Also, the solution you’re providing, is it once off solution or it requires maintenance afterwards? At the heart of everything, make sure that you don’t overcharge with the aim of making lots of profit from just first few customers... Overcharging has got lots of problems which limits expansion of business and may result in loss of business opportunities.
Assuming that you came up with the best business idea, you will need the best marketing strategy to target the right audience... At these current days, we have multiple platforms which you can use to showcase your products/service. Firstly, you need to identify the age group of your potential customers/clients. Why would you need to identify age group, why is it important to identify the age group? The answer is simple, this will surely help you to identify the perfect platform to use for marketing your business. Obviously, if your target market is youth, platforms such as Tiktok, Facebook, Instagram etc, are the relevant platforms because most youngsters spent much of their time on their social media platforms.
On the other hand, if you’re targeting car drivers, it would be best to use bill boards on the free way or somewhere at car parking areas whereby during traffic times they will have more time to view the ad, think about it benefits & make a decision to research more about it as opposed to advertising through ads on social media since it might be seems for few seconds while scrolling down... On the other hand, when target old people, especially those who are close to or have retired, news papers / radio / TV would be the best platform. You just need to be careful of which platform to use depending on the nature of your business. On the next video/post, I’ll explain in detail which advertising platform is suitable for which type of business.
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